Creating Superfans [Infographic]

This infographic shows how different types of social marketing tools influence each stage of the customer journey, converting a stranger to a follower to an advocate to a superfan. Earned media,...

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Add Social Marketing to Any Event in 6 Easy Steps

If event attendees aren’t sharing photos and videos featuring your brand, then your event marketing program made no lasting impact.

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Turn Event Attendees into Brand Superfans using Social Media

Social marketers must do more than simply convert customers and event attendees into Likes and page views: the trick is to turn each customer into a contributor of social media that promotes your...

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Why the new Android Cameras just might be the ultimate social marketing tool

A new class of Android-connected cameras is just beginning to make its appearance (check out theSamsung Galaxy Camera, for example). Running the Fotozap® app on one of these connected cameras...

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The Enlightened Way for Brands to Win at Facebook

To win at Facebook you need both a fan base and content that your fans will want to share. This video describes how brands are building their audience by giving their customers what they want:...

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The Scarily Effective Way To Increase Social Sharing

Capturing photos at your themed event, party, trade show booth or attraction is the ultimate giveaway for your business. Nothing gets people talking during and after the event like a visual story.

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Shopper Marketing is the Rising Star of the Marketing World

Fotozap iPad: The Right Tool for the Right Market

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Capture Facebook video endorsements at your next event

Turn every customer into a super fan

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How to Lead a Creative Life

The creative folks over at @FastCompany put together a complete guide to making anyone’s inner genius their greatest on-the-job asset. It’s a cool flowchart, and yup… a lot of this stuff looks...

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The Next Big Thing – Disney’s NBT winner announced!

Picture Marketing was live at Disney’s Next Big Thing Finale this week, where we caught all the action and saw 13-year-old singer/songwriter Shealeigh take the big prize! After 10 weeks of voting,...

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