--- title: The Enlightened Way for Brands to Win at Facebook | Picture Marketing description: To win at Facebook you need both a fan base and content that your fans will want to share. image: https://www.picturemarketing.com/hubfs/Imported_Blog_Media/a2-Aug-31-2020-07-17-50-07-PM.png --- # The Enlightened Way for Brands to Win at Facebook Dec 12, 2012 To win at Facebook you need both a fan base and content that your fans will want to share. This video describes how brands are building their audience by giving their customers what they want: personalized content that allows consumers to tell their own story. Take a look: [http://pct.re/Facebook](https://7931553.hs-sites.com)   ##### Where the rubber meets the road The process is straightforward. Brand staff download Fotozap to a smartphone, tablet or connected camera. Then at events or in any face-to-face interaction, staff members capture photos and videos of customers enjoying the brand experience. Customers visit your brand’s Facebook page where they access their image, share it, and become a fan of your brand. Fotozap enhances customer images by adding: branding, photo filters, and special offers.   ##### Where the road meets the highway Why do only 6% of consumers who become fans of a brand on Facebook take any additional action to engage with the brand? Most Facebook Brand Pages lack content worthy of engagement. Fotozap® solves this problem with a unique social networking solution: *Photo Sharing for Brands*. Fotozap allows brands to use photo sharing in a way that consumers appreciate and staff members find easy to use. Brand managers can watch the increase in Facebook engagement as it happens. Channel simple face-to-face interactions onto the superhighway of brand love with Fotozap. 🙂 If you’d like to see how easy it is to drive true social engagement [contact us](https://7931553.hs-sites.com). ![Arrow](https://www.picturemarketing.com/hubfs/Imported_Blog_Media/a2-Aug-31-2020-07-17-50-07-PM.png) [![Facebook](https://www.picturemarketing.com/hubfs/Imported_Blog_Media/fb-share-Aug-31-2020-07-17-50-21-PM.png)](https://www.facebook.com/sharer/sharer.php?u=https://picturemarketing.com/win-at-facebook/) [![Twitter](https://www.picturemarketing.com/hubfs/Imported_Blog_Media/tweet-Aug-31-2020-07-17-49-82-PM.png)](http://twitter.com/home?status=The%20Enlightened%20Way%20for%20Brands%20to%20Win%20at%20Facebook%20https://picturemarketing.com/win-at-facebook/%20by%20@fotozap) #### Search ### Recent Posts - - - - Copyright 2026 Picture Marketing Inc. US Patent No’s: 6,085,195; 6,519,596 B1; 6,523,034 B1. Additional Patents Pending. Fotozap®, Photozap® and Picture Marketing® are all Registered Trademarks of Picture Marketing, Inc.