A cool experiential marketing example from the brain of an artist: Chris O’Shea. O’Shea created a public installation that used a jumbotron and some clever technology to show a giant hand interacting with (okay, poking, prodding, and flicking) passers-by. The piece was meant to make participants question their daily routine as they rushed about. As you’ll see from the video, it did. Better yet, it engendered a lot of smiles from the crowd, who didn’t much seem to mind that they weren’t at the top of the digital food chain anymore. The experiential marketing take-away? Consumers like to play! When brands play back, they get to be be accessible and memorable.
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