--- title: Hand from Above | Picture Marketing description: "A cool experiential marketing example from the brain of an artist: Chris O'Shea. O'Shea created a public installation that used a jumbotron and some clever technology to show a giant hand interacting with (okay, poking, prodding, and flicking) passers-by." image: https://www.picturemarketing.com/hubfs/Imported_Blog_Media/capture-ipad-Aug-31-2020-07-17-46-77-PM.png --- # Hand from Above Sep 20, 2010 A cool experiential marketing example from the brain of an artist: Chris O’Shea. O’Shea created a public installation that used a jumbotron and some clever technology to show a giant hand interacting with (okay, poking, prodding, and flicking) passers-by. The piece was meant to make participants question their daily routine as they rushed about. As you’ll see from the video, it did. Better yet, it engendered a lot of smiles from the crowd, who didn’t much seem to mind that they weren’t at the top of the digital food chain anymore. The experiential marketing take-away? Consumers like to play! When brands play back, they get to be be accessible and memorable. [Hand from Above](http://vimeo.com/7042266) from [Chris O’Shea](http://vimeo.com/chrisoshea) on [Vimeo](http://vimeo.com). ![Arrow](https://www.picturemarketing.com/hubfs/Imported_Blog_Media/a2-Aug-31-2020-07-17-50-07-PM.png) [![Facebook](https://www.picturemarketing.com/hubfs/Imported_Blog_Media/fb-share-Aug-31-2020-07-17-50-21-PM.png)](https://www.facebook.com/sharer/sharer.php?u=https://picturemarketing.com/hand-from-above/) [![Twitter](https://www.picturemarketing.com/hubfs/Imported_Blog_Media/tweet-Aug-31-2020-07-17-49-82-PM.png)](http://twitter.com/home?status=Hand%20from%20Above%20https://picturemarketing.com/hand-from-above/%20by%20@fotozap) #### Search ### Recent Posts - - - - Copyright 2026 Picture Marketing Inc. US Patent No’s: 6,085,195; 6,519,596 B1; 6,523,034 B1. Additional Patents Pending. Fotozap®, Photozap® and Picture Marketing® are all Registered Trademarks of Picture Marketing, Inc.