What's Included
- The design of the website can be provided by the client or originated by Picture Marketing.
- The Microsite can be placed at the web address of your choice; use a sub-domain of fotozap.com or let us register a new domain for your use.
- Each Picture Marketing activation includes installation of the branded Microsite website into the Picture Marketing server application.
- Other elements, such as customized photo pickup email notifications, are also included in each activation.
Custom Website
Hosted Photo Retrieval Site
Consumers who have had their photo taken as part of a Picture Marketing campaign go to the custom-branded sponsor or event website to view their photos, answer survey questions, and experience campaign-specific branding or activities. The Microsite consists of three main parts: Entry Page, Survey Page and Photo Display Page.
- The Entry Page is the first page consumers see when they go online to view their photos (this web address is printed on the Photo Access Card). The Entry Page includes a form where consumers enter their photo code, email address, and other contact information.
- Consumers then click through to the Survey Page, which contains survey questions specific to the advertising campaign the consumers had their photo taken for at the event. Consumers must answer the questions before they can proceed on to the Photo Display Page.
- The Photo Display Page displays the individual consumer's photo and includes a form to share the photo with friends. It also can contain links to branded activities the sponsor makes available.
The Picture Marketing Process
The process consists of four key elements. A brand ambassador takes a photo of a consumer with a FotoZap® Camera and uses the integrated laser to scan a unique code on a branded Photo Access Card. Consumers visit the Custom Website shown on the card and enter the code so they can view their own photo. They can then use their photo to participate in a brand’s existing or made-to-order Online Activity.
