Increase Participation in the Online Branded Activity of your Choice

The Picture Marketing system brings event attendees online to view their photo and participate in the online activity of the brand's choice. Drive consumers to your existing online destination, or choose from the options below.

1. Branded Photo Creations

   Consumers coming online to see their photo can be redirected to a branded application that integrates their own face into a creative concept. For example, an application that allowed consumers to put their face and a made up title onto a humorous record cover of their choice.

2. Adver-Gaming

   Another way to communicate a brand's story and increase word-of-mouth marketing is to build an online game around the consumer's photo. In this example, a Consumer Packaged Goods company made a positive brand impression by letting consumers drag-and-drop items onto their photo to create a personalized greeting.

   Click here to view an example of a branded adver-game.

3. Social Networking

   Real-world events can be converted to online branded social networks using Picture Marketing. Once a consumer is looking at their photo webpage, a single click allows them to join the social network, complete with a photo-personalized profile page. Attendees at a major internet industry trade show used Picture Marketing to connect to an online community that allowed them to interact with their industry peers.

4. Enroll in Web Applications

   For an online job website, we customized the photo retrieval process so that participants could sign up for email job alerts as they were retrieving their photo. Consumers can also sign up for newsletters and types of brand communications.

5. E-Commerce Purchase

   Once consumers come online to see their photo, they are one click away from purchasing an item from the sponsor's online store. Campaigns can also be configured to lead to an online store that sells photo prints and photo merchandise. In addition to generating revenue, this puts items into consumers' hands that combine a photo with a controlled brand message.

   Click here to view an example of branded photo-merchandise.

6. Picture Marketing Direct Mail

   While participating in the Picture Marketing process, each consumer provides their mailing address and answers to survey questions when picking up their photo online. This information can be used to send direct mail to each consumer, personalized with: the consumer's photo, type of product they showed interest in, and a map to the product retailer closest to their house.

   A bifold mailer sent on behalf of a manufacturer of auto accessories is shown to the left.

7. Photo Gallery

   The Picture Marketing process is simple and secure, and connects consumers directly to their own photo. However, when requested, consumer photos and other event photos can also be used to create a gallery so that others can share in the fun.

   Click here to view an example of a photo gallery (would be branded to client specifications).